I had the rare opportunity to work with one of the most respected consulting firms of their time— Thomas Group Consulting. This was long before Facebook and Google. Back then, problem-solving was hands-on, field-driven, and grounded in first-principles thinking. Thomas Group was a Texas-based elite team of about six exceptional individuals—former CEOs and seasoned operators—who…

In today’s rapidly evolving digital landscape, the importance of comprehensive risk assessment in public relations cannot be overstated. The case of Elon Musk’s involvement with the Department of Government Efficiency (DOGE) serves as a poignant example of how insufficient risk evaluation can lead to significant reputational and financial consequences. This paper examines the critical role…

Introduction: The Hidden Power of Effect Over Effort For centuries, human productivity has been measured by effort—the sweat, time, and resources poured into a task. But what if we’ve been focusing on the wrong metric? What if effect, not effort, is the real driver of success? In almost every field—business, content creation, personal branding, and…

Introduction: The AI Arms Race and Why It Matters AI is evolving at breakneck speed, with new models launching almost every week. The question is no longer whether AI can assist us but rather which AI model best suits our needs. After extensive hands-on testing, I’ve broken down some of the leading AI models in…