So I was trying to update my iPad software today and look what I noticed. As I scrolled through the app updates, something struck me — the release notes from major apps like Facebook, YouTube, and Procreate still read like they were written years ago. Basic, vague, sometimes even a bit lazy. And it made me think — with all this talk about AI revolutionizing everything, are some of the biggest tech companies still not using tools like ChatGPT or their own AI’s where it actually counts?
Let’s break down why this matters:
1. The Language Is Basic and Manual
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Facebook: “Our teams have solved many crashes, fixed issues you’ve reported and made the app faster.”
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YouTube: “We fixed the tubes that bring you videos – and some bugs too.”
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Procreate: “This is a compatibility update with important fixes and a bonus new feature.”
These lines sound handwritten, casual, even a bit vague, likely written by human teams, not optimized through LLMs (Large Language Models) or AI-based UX systems. Tools like ChatGPT could easily craft cleaner, more personalized, or even A/B-tested copy with better UX clarity.
2. Missed Opportunities for Dynamic Copywriting
If these companies were actively using AI to write or refine release notes:
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You’d likely see localized versions, optimized for tone and market.
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There could be user-specific summaries (based on usage history).
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The messaging could explain value clearly and drive user action.
Instead, we get filler text and internal jokes like “fixed the tubes.”
3. Signals a Lag in Non-Core AI Adoption
These are major tech companies, but this screenshot shows they may still restrict AI use to engineering or product intelligence, not broader content experiences. This supports the idea that AI is still underused in areas like:
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Customer communication
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Product changelogs
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UI/UX messaging
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Marketing copy inside apps
And that’s exactly where tools like ChatGPT shine.
What This Suggests
Even with all the AI buzz, many companies are slow to adopt AI beyond core development or R&D. This is a huge opportunity for early adopters — especially startups — to outshine giants in user experience and communication by embedding AI deeper into everyday workflows.
So yes — the screenshot is subtle, but powerful.
It shows that AI isn’t everywhere yet — and that’s precisely why now is the time to lead with it.
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